A Gummy - Or two - a day keeps the doctor away? Sign me up!
I’d much prefer to eat a supplement rather than pop a pill so the arrival of super cute and tasty gummy bears, packed full of exactly what we 45+ women are typically lacking as we age, is worth celebrating.
BetterBare Co.’s resident nutritionist Liv Kaplan explains:
What health concerns did you set out to address with these (very cute) bears?
“We started with three core pillars of women’s health that are sleep, digestion and beauty from the inside out. These are areas of health that so many women either struggle with or just seem to be lacking in priority as we all work hard, we’re busy and we are often doing so much for other people but never ourselves. BetterBare is really there to support women throughout their day and provide that extra nutritional boost to make sure overall health isn’t suffering, and also to provide a sweet moment of self-care because every woman deserves that!”
What’s the philosophy behind the brand?
“We believe everyone deserves to feel better and healthier no matter who you are or what you do. We're over the trends that make us feel like we're not good enough and that it's all just too hard. And we know life can get in the way of perfect health choices. Even Gwyneth (Paltrow) messes up sometimes! Doing something good for your body should be better than just bearable. It should be fun, easy, tasty and something that you actually look forward to. We want you to feel amazing about making choices towards a better you, and we believe your body deserves the best which is why we've carefully selected the best high-quality and research-backed ingredients mother nature has to offer. “
Do you think there is more benefit to chewing a supplement rather than popping a pill?
“Yes! The act of chewing triggers our body to begin the digestion process, therefore potentially providing better absorption of the vitamins and minerals.”
What ingredients have you included in the supplements that we might not be that familiar with - and what are their benefits?
“Kakadu Plum: It’s a fruit native to Australia that has been used by the Indigenous for centuries as a medicinal food. It has been shown to possess some of the highest concentrations of Vitamin C in the world. It’s rich in antioxidants which protects against oxidative stress. And that’s why it’s one of the star ingredients in BeautyBare for hair, skin, nails and an overall glow.
Tart Cherry: Is a type of cherry that is naturally rich in melatonin which is the hormone that helps you fall asleep. Research suggests that consumption of a tart cherry juice concentrate increases melatonin which helps to improve sleep duration and quality. It may also increase tryptophan and reduce inflammation in the body = a win all round!
L-theanine: Is an amino acid commonly found in green tea leaves and is known to promote relaxation without drowsiness. Research shows taking L-theanine may cause anti-stress effects via inhibition of cortical neurone excitation. It also appears to aid with depressive symptoms, anxiety and sleep disturbance in patients experiencing depression. It is indicated to have a significant impact on the general state of mental alertness.
That’s why we’ve included both L-theanine and tart cherry extract in SleepyBare.”
What nutrients are women 45+ years commonly low in? And which one ‘bare’ is best for them?
“The sun vitamin! Vitamin D is famed for being one of the only vitamins you get from the sun. And by “get from the sun” we mean that the UV rays in the sun cause your body to make Vitamin D from naturally occurring cholesterol. You can also get vitamin D from diet and supplementation. Vitamin D is known for its role in bone health, energy and mood and healthy immune support. This is of course why it is undoubtedly important for women over 45.
ImmuneBare has 1000IU of vitamin D3.
Zinc is an essential mineral and is used in the body for basic cell activities such as cell growth, differentiation, and survival. It helps the immune system to fight off infection from bacteria and viruses which is extremely important as we age. Zinc contributes to normal skin structure and wound healing, the maintenance of normal bones hair and nails.
Both BeautyBare and ImmuneBare contain 4mg of Zinc.
Magnesium is a mineral and research has found that supplementation is linked to an improvement in depressive symptoms. It is necessary for muscle relaxation, muscle recovery and supports energy metabolism. It also helps combat oxidative stress which is identified as a pathogenic factor in ageing.”
SleepyBare contains 6mg of Magnesium.
BetterBare Co’s SleepyBare, BeautyBare, TummyBare, ImmuneBare are $59.99 each, www.betterbare.co
NOTE: I’m not paid to endorse any of these products. I only recommend what I know really works.
